After sitting dormant for several years, Sprocket dove into Starkey’s social media accounts, creating new content and engaging its Facebook and Instagram communities. Part of the strategy in re-establishing the brand was sharing the story of Starkey, how it is bottled at the source, its pH range, alternative uses for its beautiful glass bottle, and the company’s community involvement.
As Sprocket began sharing more on social, Starkey’s followers did too. Sprocket was quickly overwhelmed with user-generated content, highlighting consumption across the country and various ways to show off the chic bottle. The agency created ‘surprise and delight’ opportunities for Starkey’s most avid fans as well as giveaways that extended the reach of the brand message while creating new supporters.
Starkey is a long-time sponsor of Idaho’s Treefort Music Festival, and Sprocket leveraged this opportunity to collect content from the company’s activation – beautiful images of music lovers enjoying pristine water – while also finding new fans to engage.