In its first year on the account, Sprocket’s PR team secured stories for Stapleton in The New York Times, Denver Post, Denver Business Journal, 9News and multiple mentions in Colorado’s premier monthly magazine, 5280, heavily read by Stapleton’s target audience: families. Since then, Stapleton has dozens of press hits in local and regional publications like the Denver Post, 5280, and the Denver Business Journal.
Within the first month of managing the social media channels, Sprocket was able to secure more organic Facebook likes to both the Stapleton Facebook page and page posts than the previous agency, while also decreasing “unlikes” of the page. Today, Stapleton’s Facebook page has more than 7,600 followers, and Sprocket consistently sees a 5-10% increase in likes/follows to all of the Stapleton social media accounts. In addition, Sprocket has seen up to a 40% increase in engagement of content on the social media platforms, often breaking engagement records for numbers of likes, shares, and comments.