Case Study: Midtown

Client: Midtown
Services: Public Relations
Industry: Real Estate

Midtown, a community northeast of Denver, brought Sprocket on board to garner press coverage with the ultimate goal of boosting sales of homes. Sprocket pitched traditional and digital media, offering one-off tours and previews of Midtown’s homes.


Though the Midtown development was well-positioned for buyers looking for easy mountain access, it was just outside of the city despite the brand promise of Midtown being “close to everything”.


Finding them an asset, Sprocket chose to highlight Midtown’s differentiators: the new-construction homes were reasonably priced with high-end finishes, near a new biking trail, and a fairly quick drive to north Denver’s cultural amenities. With those differentiators in mind, Sprocket reached out to Denver-area media, offering media tours of the homes and groundbreakings. In correspondences with media, Sprocket highlighted the homes’ interesting features, like well-designed architecture and space planning and convenient, beautiful mudrooms.


Sprocket’s work landed coverage in the Denver Post, the Denver Business Journal, Confluence Denver, DenverInfill blog, Inside Real Estate News, and more.