Thanks to a comprehensive PR push, Linger was named one of the Top 50 Best New Restaurants in the country by Bon Appetit. It was also featured on Tasting Table, the Cooking Channel’s Unique Eats, and in the Chicago Tribune, Los Angeles Times and in every relevant Denver-based publication. Linger and Root Down have since garnered hits in Travel + Leisure, Forbes, Elle Decor and more.
Due to a strong launch and compelling social media content on an ongoing basis, Linger has close to 15,000 likes; more than 92,000 people have checked into the restaurant on Facebook. The brand’s Instagram account has more than 4,300 followers, and its Twitter account boasts upwards of 8,500 followers.
Ophelia’s, too, had a strong opening, thanks to early and ongoing PR efforts. Sprocket’s work landed Ophelia’s in every relevant publication in the Denver market, including 5280 Magazine, as well as national outlets like USA Today.
On social media, Ophelia’s had earned more than 2,500 Facebook fans within three months of opening—all without spending a single ad dollar on the platform. Today, the restaurant has more than 12,300 likes on Facebook and 4,500 Instagram followers.
Thanks to the tactics employed during Vital Root’s launch and beyond, stories about the concept have run in every relevant local publication, and Vital Root has cemented itself as a part of its community.